Description SEO professionals are the iconic “knowledge workers.” The difference between a mediocre search engine optimizer and a true “expert” is potentially millions of hits. In talking about how to become an SEO professional I will be concentrating on definin…
Description … great questions from search engine optimization ( SEO ) practitioners around Europe at the International SEO session and Meet the Experts roundtable … SEO best practices, what they are, and how they work. International SEO Best Practice One of the key goals for International or multilingual SEO …
Description It’s hard to write a general article about application design mistakes because the very worst mistakes are domain-specific and idiosyncratic. Usually, applications fail because they (a) solve the wrong problem , (b) have the wrong features …
Description To prepare for our upcoming Navigation Design seminar , we’ve been running user studies of various navigation features. As always, some test poorly. Also as always, the more faddish features “” such as tag clouds “” exhibit major usability pro…
Description You used to have great rankings for your website, it showed up everywhere in the search engines, and you were receiving lots of traffic that was generating emails, phone calls, leads, and sales. Then something happened, you”™re not quite sure w…
Description SEO is an evolving science. While some of the core principles will presumably stick around forever (e.g. creating high-quality content), the nuanced aspects of it are subject to continuous change. And as a result, many of the “proven” tactics peop…
Description Many of us in the tech world know that the driving force behind Google+, Vic Gundotra, has left the company and ever since that departure, G+ has seen less of a prominent place in Google”™s limelight, some claiming that Google is actively moving t…
Description Traffic data collected by IBM shows the following allocation of traffic and sales to online shopping sites during Christmas 2014: Mobile (smartphones): 40.6% of traffic and 15.9% of sales = ratio of sales-to-visits of 0.39 Tablets: 15…
Description There are so many things to consider when launching a startup or small business. But creating your website does not have to be a chore thanks to plenty of great WordPress themes available on the market made just for small businesses.
Description , just 27% of digital marketing agencies claim to be “very successful” in their efforts. As if that isn’t bad enough, their ability to measure ROI from their efforts had dropped across all channels since 2012!
Description The world of mobile apps is foreign territory to most online marketers. Developing apps require different skills than traditional website development. Mobile app creation forces marketers to understand the limitations of different platforms, devi…
