Description I originally developed the heuristics for heuristic evaluation in collaboration with Rolf Molich in 1990 [Molich and Nielsen 1990; Nielsen and Molich 1990]. I since refined the heuristics based on a factor analysis of 249 usability problems [Niels…
Description Whether you think SEO is an acronym for “œsearch engine optimization” or “œscrewing everyone over”, you don”™t even need a website to learn valuable life lessons from SEO. It”™s one of the most confusing, jargon-riddled, important, and lucrat…
Description Nothing sets content marketing up for success quite like a deep knowledge of the people you’re hoping will love what you create. In today’s Whiteboard Friday, Rand shows you how to acquire that knowledge.
Description Has your business considered sponsored content? Research says it can be a worthwhile addition to your business’s marketing efforts.
Description Since 2000 Matt Cutts has been working with Google. After a brief stint with the SafeSearch team, where he earned the nickname “porn cookie guy” (thanks Wikipedia… hey, if Google can “borrow” from you I can too, right?) he moved over to the search …
Description SEO has always been a tricky business, not only do experts have to spend time on researching keywords and following the best practices, they have to be prepared for the changes which search engines inevitably put into place.
Description Traffic data collected by IBM shows the following allocation of traffic and sales to online shopping sites during Christmas 2014: Mobile (smartphones): 40.6% of traffic and 15.9% of sales = ratio of sales-to-visits of 0.39 Tablets: 15…
Description tools help you increase your search engine rank through relevant optimized content.
Description Single page designs can be an excellent technique for tackling smaller websites, even those that you might not think could ever be done without multiple pages. There are tons of great reasons for using a single page site, from ease of maintenance to …
Description In the last post, we took an in-depth look at Google”™s Panda and Penguin updates and how they have impacted on search rankings for businesses. Whilst we established that using black hat SEO techniques is likely to result in a site becoming penali…
Description … style. And stylish SEO content is often thought to be thin on the ground, so the writer who can produce stylish SEO content will have the advantage … writing with SEO in mind. Here are some tips and tricks to help marketers create engaging and effective SEO -aware content. … Tim Nichols …
