Description While it is impossible to know the underlying algorithms that produce the search engine results in the major engines like Google, Yahoo and MSN, I often try to put myself in the spider’s shoes, theoretically speaking. If you can visualize your websit…
Description As a business owner or marketing professional, you must find the most effective way to utilize your marketing budget and maximize your return on investment. While you may look at each marketing efforts separately the fact is, most of your efforts act…
Description There are marketers who swear that Facebook is the key to staying in touch with customers and others who think Facebook is a waste of time. Believe it or not, both are right. As you’ll see from this new infographic by Cool Tabs , it all depends on w…
Description Did you know that the first page of Google search results gets 91.5% of all search traffic? The 2nd page drops down to 4.8%, and the traffic only continues to lessen as you go further and further past page one. Search Engine Optimization, SEO, …
Description One of the hottest topics around is infinite scrolling. Infinite scrolling is the style of navigation that loads new content when you reach the bottom, like a Twitter feed, or a Pinterest board.
Description With at least 13 updates to its algorithms since April”™s Penguin update targeted sites that violate Google”™s webmaster guidelines, it”™s clear the search engine giant means business when it comes to promoting quality sites while demoting those r…
Description Please help long-time community member and mentor, Dana Lookadoo, by supporting her medical fund to pay for caregiver costs. She’s given so much to all of us over the years, now it’s our turn to return the favor.
Description As the SEO rumor mill spun this week with murmurs of the arrival of yet another significant Google update, I began to think back on all this year’s changes and then back to all the algorithm changes of years past and it started me thinking abo…
Description Several months ago, Google announced a new sitelinks search box. Despite its strong adoption, until now we’ve had very little evidence to understand its effects. We implemented it to share with you the results. Here’s what we found…
Description Advertising on Facebook helps businesses connect with new audiences as well as stay in touch with current customers. It”™s no surprise that I love Facebook advertising. According to Facebook, most online advertising only reaches 38% of its intended …
Description Marketers … we’re always looking for ways to make our metrics skyrocket up and to the right. We love our tips, tricks, hacks, “insider” secrets, and yes, we even love our performance-enhancing drugs ( sips coffee). Where were we? Right … …
