Description Some information-architecture (IA) problems are unique to specific situations “” certain audiences or types of content may present unusual challenges. But in our Information Architecture courses , we invariably get asked about a few persistent ques…
Description There’s no need to declare this “the year of mobile.” If anything, 2010 was the year of mobile in terms of the growth in both mobile usage and the availability of mobile sites and apps. By now, it’s time to redesign your mobile site, because your exi…
Description Chris is the founder of digital marketing agency @iSocialUK, specialising in social media marketing and content marketing (mostly in the form of blogging). Having recently finished an MSc in Marketing and specialising his dissertation on “How brands …
Description Did you know that the first page of Google search results gets 91.5% of all search traffic? The 2nd page drops down to 4.8%, and the traffic only continues to lessen as you go further and further past page one. Search Engine Optimization, SEO, …
Description If you do it everyday, digital marketing is routine, but for many small business owners it’s just too overwhelming to even think about. That’s a shame, because a few simple steps can make a big difference in the life or death of a small business. B…
Description I originally developed the heuristics for heuristic evaluation in collaboration with Rolf Molich in 1990 [Molich and Nielsen 1990; Nielsen and Molich 1990]. I since refined the heuristics based on a factor analysis of 249 usability problems [Niels…
Description It”™s hard to imagine a world without search engines. Even though they are only two decades old, search engines have given people superpowers with unlimited knowledge at their fingertips. And with this endless source of knowledge, many things in our…
Description SEO and PR, once upon a time, existed as two different entities and offered different digital marketing features. Today, you”™ll witness that this isn”™t any longer the case. Presently, SEO and PR now are working more closely together within a new …
Description Some say that SEO is all about content. Some say it’s all about links. I’m pretty sure that both are still pretty important. However… every time.
Description Gain a deeper understanding of what’s really going on with your Google and your SEO by stepping away from causation for a moment and focusing on correlation. Rand explains.
